engagement rings
engagement rings

engagement rings

JEWELRY

The 5 biggest engagement ring trends for 2024, according to jewelers

  • Business Insider spoke to jewelers about the biggest engagement ring trends for 2024.

  • The average spend on an engagement ring in the US was $5,500 in 2020.

  • Jewelers told BI that Gen Z are steering away from surprise engagement rings.

While fashion trends come and go, engagement rings are not a style investment to take lightly — the average engagement ring in the US was $5,500 in 2020, according to Statista.

Business Insider spoke to three jewelers based in London, UK, about the engagement ring trends they think will be popular in 2024.

Of the three jewelers BI spoke to, two said Gen Z couples are more likely to choose a ring together than previous generations, because they want the ring to reflect their personality.

Yellow gold is the winning metal color for engagement rings

Someone with red nails holding an emerald cut engagement ring

Yellow gold will be the favored metal color of 2024, jewelers say.Getty Images

Bear Brooksbank is the owner of a jewelry studio in London. Since setting up shop in 2012, she said engagement ring styles have evolved considerably.

She told BI that trends now point toward yellow gold being the favored metal used in rings, moving away from the classic trend of platinum.

Multiple celebrities have worn yellow gold engagement rings this year, such as Vanessa Hudgens, Alex Cooper, and Barbara Palvin, according to jewelry publication Only Natural Diamonds.

Engagement rings with multiple stones will continue to be popular in 2024

An engagement ring with two stones.

Engagement rings with multiple stones will be popular in 2024.Getty Images

BI previously reported on the biggest engagement ring trend of 2023 being rings with multiple stones, like the “toi et moi” style of two stones placed side-by-side — and it’s set to continue through 2024.

Emma Franklin, a jewelry designer, told BI her clients are now less

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JEWELRY

How Much Should I Spend on an Engagement Ring?

Before your head goes spinning from the sheer number of engagement ring designs, diamond retailers, and digits of price tags, let’s take a moment to remember why you’re here. Understanding how much to spend on engagement rings isn’t something we’d expect you to subconsciously know. But this piece of jewelry doesn’t have to put you into debt to make you and your partner happy. In fact, several factors go into purchasing a ring, from creating a spreadsheet budget to enlisting the help of the “four Cs.” Here are five pieces of advice for keeping your head on your shoulders while searching for that perfect engagement ring. 

1. Understanding the Average Cost of an Engagement Ring

If you have absolutely no idea where to start on how much to spend on an engagement ring, it’s not a bad idea to look at the average amount people spend. The rule of thumb people typically followed was the two-month salary guideline—which was created during the Great Depression, when diamond sales weren’t doing too well and De Beers, a leading diamond company, sought to improve the situation. The marketing campaign cast diamonds as the ultimate symbol of love and encouraged buyers to put aside one month’s pay (which the company later boosted to three), to purchase a diamond engagement ring. 

In the present day, this means a salary in the low six figures could translate into options that are at least $25,000 and up. But this rule is outdated for several reasons. While engagement rings are a pricy investment, the usual cost tends to be below $10,000, with a national average of $6,000, according to The Knot’s 2022 Jewelry and Engagement Study. But that doesn’t mean there aren’t other factors to take into consideration for your wedding ring, like the types of

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JEWELRY

Why Jasmine Carter Is Called the “Engagement Ring Queen”

First reported by Blackbusiness.com

Meet Jasmine Carter, the 29-year-old founder and CEO of Balacia, a Black-owned custom jewelry brand she started six years ago. Jasmine is called the “Engagement Ring Queen” because she has successfully introduced a simple and hassle-free approach to purchasing jewelry.

Her unique way of doing business has allowed her clients to bid farewell to overwhelming choices, confusion, and price gouging, as Jasmine is focused on making the process as effortless and enjoyable as possible. With a unique blend of innovation, creativity, and unparalleled customer service, her company’s fantastic reviews show that she offers an unforgettable, amazing jewelry shopping experience.

Black-owned custom jewelry store

With a commitment to meeting individual tastes and preferences, Jasmine offers a bespoke jewelry service with her brand, Balacia, allowing clients to bring their unique visions to life. Whether it’s a custom engagement ring, a sentimental necklace, or a one-of-a-kind statement piece, this talented designer turns dreams into reality.

Moreover, Jasmine understands the significance of ethical and sustainable practices in the jewelry industry. Every piece is crafted using responsibly sourced materials, ensuring the utmost respect for the environment and the artisans involved. With Balacia, clients can indulge in luxury without compromising their values.

Designer engagement rings and wedding bands for women and men

With its disruptive approach and dedication to customer satisfaction, Jasmine works one-on-one with her clients virtually to design their dream jewelry within their budget, using perfect quality stones and designer-quality settings.

“Engagement ring shopping is so overwhelming for most people. A lot of people go store-to-store trying to find a ring or spend months researching diamonds to try to choose a good one. I try to take away all of the stress and keep the fun in the ring shopping process! All people have to do is

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JEWELRY

Fully Customize an Engagement Ring

Sponsored content. Us Weekly receives compensation for this article as well as for purchases made when you click on a link and buy something below.

Thinking about proposing? Want to make sure your future fiancé knows exactly what you want? It’s time to start looking at engagement rings. Whether you want your ring to be a total surprise or personally customized to the very last detail, you need to shop at Blue Nile!

Blue Nile has many gorgeous, ready-to-ship engagement rings that may suit your exact preferences, but we want to make sure you know about the Design Your Own Ring tool as well. There are so many shiny, sparkly options to help showcase your love!

Build your own engagement ring at Blue Nile here! Shop ready-to-ship rings here!

If you want to build your own ring, you can start with either your setting or your diamond — or non-diamond! Yes, you can choose a colorful gemstone like emerald, sapphire or ruby for your ring. If you love the classic diamond look, however, you’ll have both ethically-sourced natural options and lab-grown options. Learn more about the magic of lab-grown diamonds here!

There are also recommended diamond options for each setting, so in case you’re feeling a little lost, there will be a guiding hand available to help!

You can customize your diamond in so many ways, depending on your setting. Explore shapes like round, pear or heart and choose the clarity, carat and cut details according to your budget. You can filter options by price too! Beneath the filters, Blue Nile will show you everything that fits your criteria. Prepare to be dazzled!

Start designing your own custom engagement ring at Blue Nile here! Shop these top 20 engagement rings here!

Blue Nile

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JEWELRY

Victoria Beckham has a whopping 15 engagement rings in her collection

Victoria Beckham reportedly has a collection of 15 engagement rings, according to Elle.

Over the course of their 24 years of marriage, her husband – retired football star David Beckham – has gifted her with 15 different engagement rings. Each has a different design and flair, beginning with the simplicity of the very first one, which David reportedly used to propose.

The former Spice Girl has a plethora of different diamonds to choose from, and cycles through them regularly, donning whichever one suits either her outfit or her mood.

In 1998, David proposed to Victoria with a three-carat marquise-cut diamond set on a plain yellow gold band, which at the time was reportedly valued at around $85,000. After their wedding, Victoria transitioned to a platinum-set eternity band, the design featuring a beveled edge as well as white diamonds. She wore it for 18 months and it was the only single band ring she ended up wearing.

Victoria switched things up in 2003 – around the time she and David renewed their vows – and upgraded to a platinum-set, emerald-cut diamond with side baguettes.

To ring in her 30th birthday, David pulled out all the stops and reportedly gifted Victoria a halo-set, pink champagne diamond ring that at the time was valued to be worth $1.1m. The following year, David gave Victoria what is arguably the biggest ring in her collection – a pear-cut 17-carat diamond set on a diamond pave band – and is one of the rings she still keeps in her rotation, as she is regularly photographed with it.

Her next ring was her second foray into colourful diamonds. This time around in 2006, it was an emerald-cut yellow diamond set in a yellow-gold pave band that served to enhance the diamond’s colour. The ring

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JEWELRY

The 13 Best Places to Buy an Engagement Ring Online

Dotdash Meredith and Yahoo Inc. may earn commission or revenue on some items through the links below.

Whether you’re just browsing virtually or ready to make this monumental purchase, stick to these trusted retailers when you shop.

<p>Courtesy of Catbird, Jared, Brilliant Earth</p>

Courtesy of Catbird, Jared, Brilliant Earth

Like most major life milestones, purchasing an engagement ring requires careful consideration and—typically—a considerable amount of funds. That’s why you want to make sure that the retailer you choose to buy a diamond (or stone alternative!) from is transparent, reputable, and trust-worthy, whether you’re shopping online or in-person at a brick-and-mortar shop.

If you’ve chosen to shop (or at least browse!) virtually, you’re in luck: Our editors and experts put together a list of vetted online websites for engagement rings. Stick to these companies, and you won’t just find a ring that expresses how you feel and lasts forever—you’ll find a partner that will guide you on your search, so you can make that monumental final decision with confidence.

Related: The 9 Best Places to Buy a Lab-Grown Diamond Online

Beverly Diamonds

<p>Courtesy of Beverly Diamonds</p>

Courtesy of Beverly Diamonds

Beverly Diamonds is a family-owned business that provides several stone options, from natural to lab-grown diamonds, says Kimmie Smith, a celebrity fashion stylist. They also offer Moissanite, a growing category that’s slightly different from lab-grown or natural diamonds—which means there’s something for anyone at almost every price point. “In addition to Beverly’s offerings, the website features plenty of trustworthy information about the brand and its vendors,” Smith says.

David Yurman

<p>Courtesy of David Yurman</p>

David Yurman is a classic jeweler that is well-known for making high-quality pieces, says Suzanne Halaska, a certified wedding planner and the founder and owner of Couture Events. “For someone looking for a bold engagement ring that still has a modern touch or an

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JEWELRY

Affordable Engagement Rings 2023: The Best Places To Find Deals

Finding the perfect engagement ring for your partner can feel daunting. Balancing design preferences and budget might seem overwhelming, but it’s by no means impossible. There are plenty of affordable engagement rings that are beautiful, high-quality and unique—you just have to know where to find them.

According to Brides’ 2020 American Wedding Study, the average couple typically spends around $3,800 on an engagement ring, so we’re considering anything below that threshold to be on the affordable end of the spectrum. Below, we’ve rounded up the best places offering engagement ring deals right now, as well as some specific options starting at $466.

Where To Find Affordable Engagement Rings

Verlas

This woman-owned jeweler uses ethically sourced diamonds to create timeless, heirloom-quality pieces. Right now, Forbes Vetted readers can use code FORBES10 to take 10% off sitewide.

This bestselling design from Verlas includes a 0.25-carat Responsible Jewellery Council-certified diamond set among 20 smaller diamonds. You can choose between 14- and 18-karat white, yellow or rose gold for the band as well as platinum—but keep in mind that opting for more premium metal will increase the price.

James Allen

Like some of the other retailers on this list, James Allen operates almost entirely online, which allows it to cut overhead costs and offer better prices than your local jeweler can. If you sign up for its newsletter, you’ll get a promo code for up to 25% off almost everything on the jewelry brand’s site—including engagement rings.

By signing up for James Allen’s newsletter and using the corresponding promo code, you can snag this $3,067 engagement ring for just over $2,500.

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JEWELRY

Ashley Benson’s Engagement Ring Is Likely Worth $1M+

The sighting: Pretty Little Liars actress Ashley Benson is newly engaged to her beau, Brandon Davis, grandson of a billionaire oil tycoon. The pair revealed their new status (and the huge diamond) on their Instagram Stories.

The jewels: Benson’s engagement ring is a sizable oval diamond on a thin gold band, held in place by four elegant tapered prongs. The couple did not confirm the ring’s maker, size or price, but it’s obviously big and beautiful.

I spoke with Inna Kushnirski, bridal merchandiser for Gabriel & Co., and she said that the ring “appears to be around 7 to 10 carats” and that at this size, “I would say it’s going to be nearly perfect in clarity, cut and color, in which case you’re looking at upwards of $1 million.”

Kushnirski added: “Oval cuts continue to dominate as the most in demand fancy cut for engagement rings, and we will definitely continue to see this trend grow thanks to stunning rings like Ashley’s!”

The trends: Ovals, ovals, ovals! They’ve been the diamond shape of the moment for the past few years, and they’re not ready to cede their superiority yet. All signs point to the oval moment staying strong for a while longer.

Other celebs who have recently chosen oval engagement rings: Olivia Culpo, Vanessa Hudgens, Kourtney Kardashian, Hailey Bieber, Jasmine Tookes, Lana Condor and Blake Lively.

What do we think? Every time I think the oval diamond engagement ring trend is on its way out, a celeb does something like this. We’re not done with ovals yet, folks.

I’m getting a little tired of seeing this shape over and over again, but I have to admit it looks good at this size. I just hope those dainty prongs are up to the task of keeping that iceberg attached

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JEWELRY

3 engagement ring styles we’re loving right now, shop 20% off now through July 22

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A dream. (Jacob Blankenship / Bham Now)

Whether you’re getting ready to pop the question, or dreaming of saying “I do”, the bridal collections at Diamonds Direct are sure to put a sparkle in your eye. Keep reading for a look at the most popular ring styles. Plus, you won’t want to miss Diamonds Direct’s Summer Showcase, now through to Saturday, July 22 for 20% off engagement rings and more.

Diamonds Direct 113 3 engagement ring styles we're loving right now, shop 20% off now through July 22
We’ll take them all, please! (Jacob Blankenship / Bham Now)

1. Oval centers

There is nothing not to love about a classic oval cut. If you’re on the hunt for simple elegance, an oval solitaire will never go out of style. Looking for a little more pizazz? Try an oval center with trapezoid cut diamonds on either side for an extra gorgeous look.

2. Emerald centers

We have been dreaming about these rings. For brides looking for a classic, yet modern piece, you can’t go wrong with an emerald center.

Our favorites: We couldn’t keep our eyes off of this yellow gold setting with round-cut diamonds on the band AND a hidden halo (left). For a trendier look, an emerald center with a bezel halo was another winner (right).

Shop the designer: C. Gonshor

Check out the Diamonds Direct website for full details on their offerings.

3. Three-stone settings

Diamonds Direct 105 3 engagement ring styles we're loving right now, shop 20% off now through July 22
Glamorous. (Jacob Blankenship / Bham Now)

For those who love glitz

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