Business Insider spoke to jewelers about the biggest engagement ring trends for 2024.
The average spend on an engagement ring in the US was $5,500 in 2020.
Jewelers told BI that Gen Z are steering away from surprise engagement rings.
While fashion trends come and go, engagement rings are not a style investment to take lightly — the average engagement ring in the US was $5,500 in 2020, according to Statista.
Business Insider spoke to three jewelers based in London, UK, about the engagement ring trends they think will be popular in 2024.
Of the three jewelers BI spoke to, two said Gen Z couples are more likely to choose a ring together than previous generations, because they want the ring to reflect their personality.
Yellow gold is the winning metal color for engagement rings
Bear Brooksbank is the owner of a jewelry studio in London. Since setting up shop in 2012, she said engagement ring styles have evolved considerably.
She told BI that trends now point toward yellow gold being the favored metal used in rings, moving away from the classic trend of platinum.
Engagement rings with multiple stones will continue to be popular in 2024
BI previously reported on the biggest engagement ring trend of 2023 being rings with multiple stones, like the “toi et moi” style of two stones placed side-by-side — and it’s set to continue through 2024.
Emma Franklin, a jewelry designer, told BI her clients are now less focused on ensuring they have a center diamond or stone on their ring, and instead want to make a statement.
Stones of different colors are all the rage
Another trend continuing from 2023 is colored gemstones.
This isn’t necessarily a new trend — one of the most iconic engagement rings, belonging to Princess Diana, has a 12-carat Ceylon sapphire stone in the center and is surrounded by diamonds.
This ring came from Garrard, the official jeweler of the royal family.
Now, people are going even more outside the box, Sarah Ysabel Narici, founder of jewelry brand DYNE, told BI.
“I see a lot of clients interested in unusual fancy colors of diamonds, such as peach tones, yellow or pink,” she added.
Dainty is out and chunky is in
Brooksbank said though styles fizzle out, new trends like chunky rings point toward vintage aesthetics. During the Art Deco era, engagement rings had extravagant designs and carvings, and we’re likely going to see a return of this, she added.
“I think people are readdressing and approaching what an engagement ring should look like, and the choices are much more centered around the individual,” she told BI.
Major told BI that a chunky engagement ring is a great option as a durable ring for everyday wear.
The quiet luxury trend is seeping into engagement rings
Major said that understated engagement rings are another good option for those looking for something practical.
She told BI perching a stone in a setting with a fine band means all the eye can see is the diamond, which isn’t what the quiet luxury trend is about.
Major added that a full bezel setting, where the metal encapsulates the sides of the stone, is perfect for this trend and is practical as the delicate edges of the stone are protected.
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