Fashion house loved by Sam Smith and Olly Alexander to open bricks and mortar store in Scotland
SHOPPING
Fashion house loved by Sam Smith and Olly Alexander to open bricks and mortar store in Scotland
SHOPPING

Fashion house loved by Sam Smith and Olly Alexander to open bricks and mortar store in Scotland

A FASHION brand – with celebrity fans like Sam Smith and Years’ and Years’ front-man Olly Alexander – is set to open a shop in Scotland.

Online retailer Hit and Run say they are looking for a -yet to be confirmed – location to open a ‘bricks and mortar’ store in Glasgow’s Southside.

Popstar Sam Smith is a fan of the Scots fashion brand

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Popstar Sam Smith is a fan of the Scots fashion brandCredit: Getty
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Olly Alexander of Years & YearsCredit: Getty

The zero-waste brand was founded by Scots designer Mickey Ellis in 2020.

Mickey’s aim is to reinvent the fashion retail experience using digital technology – and all his products are made-to-order at their on-site printing facility.

On the launch of a physical store front, Mickey said: “The feedback we get from customers, supporters and artist collaborators is that Hit and Run is more like an art gallery website than a traditional fashion e-tailer.

“This was one of the reasons I decided to create a physical space that showcased the pieces in a gallery-like setting.

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“By merging the physical with newly developing digital technologies we aim to be leaders and educators, subverting fashion, art, old and new.

“This is something that is very true to the whole ethos of Hit & Run and I am very excited about it.”

Hit and Run’s collections feature a range of new and established artists including Patrick McDowell, Paisley-based Pam Hogg – who has designed clothes for Lady Gaga and Rhianna, Adam Frost and Elizabeth Ilsley.

We told previously how Sam Smith showed off a bizarre black look on the red carpet wearing an inflatable latex bodysuit with bulbous arms and legs.

The Grammy Award-winning Brit singer, 30, teamed the cartoon-like outfit with chunky platform heels.

Sam performed at the Brits in a leather clad outfit.

New track Unholy was nominated for Best Song, a category won by Harry Styles.

The non-binary singer prefers to be addressed by the pronouns ‘they’ and ‘them’.

They said in 2019: “You do not identify in a gender. You are just you.

“You are your own special creation. That is how I take it.

“I am not male or female. I think I float somewhere in between – somewhat on the spectrum.”

Sam recently claimed they had been spat at and abused in the street since coming out as non-binary.

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