A FASHION brand – with celebrity fans like Sam Smith and Years’ and Years’ front-man Olly Alexander – is set to open a shop in Scotland.
Online retailer Hit and Run say they are looking for a -yet to be confirmed – location to open a ‘bricks and mortar’ store in Glasgow’s Southside.
The zero-waste brand was founded by Scots designer Mickey Ellis in 2020.
Mickey’s aim is to reinvent the fashion retail experience using digital technology – and all his products are made-to-order at their on-site printing facility.
On the launch of a physical store front, Mickey said: “The feedback we get from customers, supporters and artist collaborators is that Hit and Run is more like an art gallery website than a traditional fashion e-tailer.
“This was one of the reasons I decided to create a physical space that showcased the pieces in a gallery-like setting.
“By merging the physical with newly developing digital technologies we aim to be leaders and educators, subverting fashion, art, old and new.
“This is something that is very true to the whole ethos of Hit & Run and I am very excited about it.”
Hit and Run’s collections feature a range of new and established artists including Patrick McDowell, Paisley-based Pam Hogg – who has designed clothes for Lady Gaga and Rhianna, Adam Frost and Elizabeth Ilsley.
We told previously how Sam Smith showed off a bizarre black look on the red carpet wearing an inflatable latex bodysuit with bulbous arms and legs.
The Grammy Award-winning Brit singer, 30, teamed