Day: <span>November 16, 2023</span>
Day: November 16, 2023

The 5 biggest engagement ring trends for 2024, according to jewelers

  • Business Insider spoke to jewelers about the biggest engagement ring trends for 2024.

  • The average spend on an engagement ring in the US was $5,500 in 2020.

  • Jewelers told BI that Gen Z are steering away from surprise engagement rings.

While fashion trends come and go, engagement rings are not a style investment to take lightly — the average engagement ring in the US was $5,500 in 2020, according to Statista.

Business Insider spoke to three jewelers based in London, UK, about the engagement ring trends they think will be popular in 2024.

Of the three jewelers BI spoke to, two said Gen Z couples are more likely to choose a ring together than previous generations, because they want the ring to reflect their personality.

Yellow gold is the winning metal color for engagement rings

Someone with red nails holding an emerald cut engagement ring

Yellow gold will be the favored metal color of 2024, jewelers say.Getty Images

Bear Brooksbank is the owner of a jewelry studio in London. Since setting up shop in 2012, she said engagement ring styles have evolved considerably.

She told BI that trends now point toward yellow gold being the favored metal used in rings, moving away from the classic trend of platinum.

Multiple celebrities have worn yellow gold engagement rings this year, such as Vanessa Hudgens, Alex Cooper, and Barbara Palvin, according to jewelry publication Only Natural Diamonds.

Engagement rings with multiple stones will continue to be popular in 2024

An engagement ring with two stones.

Engagement rings with multiple stones will be popular in 2024.Getty Images

BI previously reported on the biggest engagement ring trend of 2023 being rings with multiple stones, like the “toi et moi” style of two stones placed side-by-side — and it’s set to continue through 2024.

Emma Franklin, a jewelry designer, told BI her clients are now less

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