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Engagement ring sales boom as Christmas lights make for ‘better photos’

More young couples are getting engaged this Christmas as festive decorations make for better social media photographs, jewellers have said.

Sales of engagement rings are up 85pc this December, compared to last year, according to christmas-advert-released/” data-ylk=”slk:retailer John Lewis;elm:context_link;itc:0″retailer John Lewis, and diamonds remain the most popular stone.

Lizzie Hannaford, jewellery buyer at John Lewis, said: “With more Christmas lights in towns, villages and historic properties across Britain, there are lots of very romantic backdrops for a sparkling proposal which looks – as well as feels – magical.

“With #engagement now gathering more than 18.5 billion views on TikTok, it definitely lends itself to sharing the special moment on social media.”

Jessica Flinn-Allen, of jewellers Jessica Flinn, said she’d seen a 12pc rise in rings bought this autumn, and sales were not slowing down ahead of the Christmas break.

She said: “Last year we saw quite a lot of younger proposal couples, people going on trips to see the Christmas lights. They were in their mid-twenties.”

The jeweller said couples were telling her that Christmas was the perfect time for a big engagement, and that young couples were often combining the festive season with a holiday for the proposal.

She said one man had said he was taking his partner to Edinburgh Christmas market to find a beautiful spot to propose, while others had made trips to Chatsworth House in Derbyshire for the Christmas lights.

Ms Flinn-Allen said: “We had a couple last year who went to one of those light shows that they have at country houses, and he proposed in a light tunnel and they made this gorgeous Instagram reel and it was all over their socials.

“It was very much an influencer-style proposal. It was really about the public location and imagery

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Everyday Runway:Trade Me Takes Pre-loved Fashion To The Runway To Encourage Kiwi To Go Circular

Auckland, New Zealand: New insights from
Trade Me’s annual
Circular Economy Report, due to be released in its entirety
next week, have revealed the treasure trove of sellable
fashion items New Zealanders are sitting on, with the
average Kiwi having seven unused items in their wardrobe
that could be turned into cash (totalling 11 million items
across the country). The total value of our unused fashion
pieces equates to $300 million for all of

encourage Kiwi to get behind a circular fashion economy,
Trade Me is offering free selling this week (20-26 February)
in its Clothing & Fashion category*, where consumers can
list and sell items for free, putting more in their back
pocket for their own purchases. With the increase in
listings, fashion lovers will have the opportunity to shop
for their favourite pre-loved brands, saving them money,
with less impact on the planet.

To coincide with the
week, Trade Me is presenting Aotearoa’s first-ever
pre-owned biddable fashion show – Everyday Runway.
Renowned fashion stylist and director, Sammy Salsa has
curated the one-of-a-kind show that will feature outfits for
every occasion – from urban streetwear to high fashion
looks. Over 100 pieces will grace the runway, having been
hand-selected by Sammy from Trade Me

“Secondhand fashion should be a staple of
every good wardrobe. Hunting out pre-loved looks gives you
access to labels and items at significantly reduced prices,
meaning fashion lovers can get their hands on brands they
might not otherwise be able to add to their

“Trade Me is home to thousands of
incredible pieces. The variety and quality of the fashion
featured in the Everyday Runway show is a testament to the
incredible looks you can source – and list – on

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