Sales of engagement rings are up 85pc this December, compared to last year, according to christmas-advert-released/” data-ylk=”slk:retailer John Lewis;elm:context_link;itc:0″retailer John Lewis, and diamonds remain the most popular stone.
Lizzie Hannaford, jewellery buyer at John Lewis, said: “With more Christmas lights in towns, villages and historic properties across Britain, there are lots of very romantic backdrops for a sparkling proposal which looks – as well as feels – magical.
“With #engagement now gathering more than 18.5 billion views on TikTok, it definitely lends itself to sharing the special moment on social media.”
Jessica Flinn-Allen, of jewellers Jessica Flinn, said she’d seen a 12pc rise in rings bought this autumn, and sales were not slowing down ahead of the Christmas break.
She said: “Last year we saw quite a lot of younger proposal couples, people going on trips to see the Christmas lights. They were in their mid-twenties.”
The jeweller said couples were telling her that Christmas was the perfect time for a big engagement, and that young couples were often combining the festive season with a holiday for the proposal.
She said one man had said he was taking his partner to Edinburgh Christmas market to find a beautiful spot to propose, while others had made trips to Chatsworth House in Derbyshire for the Christmas lights.
Ms Flinn-Allen said: “We had a couple last year who went to one of those light shows that they have at country houses, and he proposed in a light tunnel and they made this gorgeous Instagram reel and it was all over their socials.
“It was very much an influencer-style proposal. It was really about the public location and imagery