The Industry Leader in Professional Hair Color Celebrates the Power of Hair Gloss and its Best-Selling Shades EQ Gloss Collection with Hair Holiday
NEW YORK, Aug. 2, 2022 /PRNewswire/ — Redken, the No.1 professional hair brand in the US* and pioneer in professional haircare and color since 1960, is officially celebrating the self-identity, creativity, expression and confidence that comes from vibrant hair color. Having launched its ever-popular Shades EQ Gloss in 1980 – now the No.1 demi-permanent color in the US – Redken is establishing its annual National Hair Gloss Day on August 3rd to raise awareness around the benefits of Redken’s Shades EQ Hair Gloss salon service and honor the power of healthy colored hair created by professionals and loved by consumers.
Kicking off the first National Hair Gloss Day, Redken is excited to spotlight its revolutionary Shades EQ Gloss service – an in-salon hair color service for shiny, healthy-looking hair. The gloss service is powered by the professional and Shades EQ Gloss – a professional-only product that features an innovative formulation backed by science and prescribed by pros. At the root of beautiful, healthy hair is a partnership with a hair professional that knows what’s best for your mane—from color and cut to ongoing maintenance. In fact, in an industry inundated with new trends and products, Redken Shades EQ Gloss is the hair gloss of choice for over 400,000 professional stylists, allowing them to easily create personalized, professional results that leave clients with beautiful, healthy-looking hair.
“We are thrilled to highlight the power of Shades EQ gloss service by launching Redken Hair Gloss Day to celebrate our loyal pros, fabulous consumers and Redken team that have worked to create the most popular demi-permanent color in the country, Shades EQ Gloss!”