christmas lights
christmas lights

Engagement ring sales boom as Christmas lights make for ‘better photos’

More young couples are getting engaged this Christmas as festive decorations make for better social media photographs, jewellers have said.

Sales of engagement rings are up 85pc this December, compared to last year, according to christmas-advert-released/” data-ylk=”slk:retailer John Lewis;elm:context_link;itc:0″retailer John Lewis, and diamonds remain the most popular stone.

Lizzie Hannaford, jewellery buyer at John Lewis, said: “With more Christmas lights in towns, villages and historic properties across Britain, there are lots of very romantic backdrops for a sparkling proposal which looks – as well as feels – magical.

“With #engagement now gathering more than 18.5 billion views on TikTok, it definitely lends itself to sharing the special moment on social media.”

Jessica Flinn-Allen, of jewellers Jessica Flinn, said she’d seen a 12pc rise in rings bought this autumn, and sales were not slowing down ahead of the Christmas break.

She said: “Last year we saw quite a lot of younger proposal couples, people going on trips to see the Christmas lights. They were in their mid-twenties.”

The jeweller said couples were telling her that Christmas was the perfect time for a big engagement, and that young couples were often combining the festive season with a holiday for the proposal.

She said one man had said he was taking his partner to Edinburgh Christmas market to find a beautiful spot to propose, while others had made trips to Chatsworth House in Derbyshire for the Christmas lights.

Ms Flinn-Allen said: “We had a couple last year who went to one of those light shows that they have at country houses, and he proposed in a light tunnel and they made this gorgeous Instagram reel and it was all over their socials.

“It was very much an influencer-style proposal. It was really about the public location and imagery

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