LONDON — It’s a Barbie world, again.
While the Mattel doll has had many iterations over the past 63 years, and had her ups and downs in pop culture, her popularity has been surging this year, and Barbiecore style is everywhere.
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Barbie’s latest ascent coincides with the filming of a “Barbie” movie, starring Margot Robbie as Barbie, and Ryan Gosling as Barbie’s boyfriend, Ken, set to be released in summer 2023. But Barbie-themed fashion is here now — exemplified by all things pink — and has consumers looking at Barbie in a new light.
Barbiecore style includes: pink hairstyles, pink interior design and a wardrobe full of bright colors.
The word Barbiecore has raked in 17.8 million views to date on TikTok, and at fashion marketplace ShopStyle, pink is soaring in popularity, with searches for the shade up by 66 percent for pencil skirts, 44 percent for dresses, 31 percent for suits and 35 percent for bikinis.
Brands and retailers alike are embracing pink, just in time further fueling for the trend’s ascent.
For Valentino’s fall 2022 show, designer Pierpaolo Piccioli designed his own shade of the camp color with Pantone, naming it “Pink PP.”
At Valentino’s haute couture fall 2022 show in Rome, a star-studded front row sat in unison in Pink PP.
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Anne Hathaway was in sky high platforms; Ariana DeBose wore a matching minidress with block heels, while Florence Pugh’s was in a sheer dress that went viral.
“Pink has been given an updated fashion edge, and any bimbo connotations are very much in the past,” said Heather Gramston, head of womenswear at Browns in London.
“Social media and celebrity