barbie movie
barbie movie

How Barbiecore Is Sweeping Fashion, and Beyond

LONDON — It’s a Barbie world, again.

While the Mattel doll has had many iterations over the past 63 years, and had her ups and downs in pop culture, her popularity has been surging this year, and Barbiecore style is everywhere. 

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Barbie’s latest ascent coincides with the filming of a “Barbie” movie, starring Margot Robbie as Barbie, and Ryan Gosling as Barbie’s boyfriend, Ken, set to be released in summer 2023. But Barbie-themed fashion is here now — exemplified by all things pink — and has consumers looking at Barbie in a new light.

Barbiecore style includes: pink hairstyles, pink interior design and a wardrobe full of bright colors.

The word Barbiecore has raked in 17.8 million views to date on TikTok, and at fashion marketplace ShopStyle, pink is soaring in popularity, with searches for the shade up by 66 percent for pencil skirts, 44 percent for dresses, 31 percent for suits and 35 percent for bikinis.

Brands and retailers alike are embracing pink, just in time further fueling for the trend’s ascent.

For Valentino’s fall 2022 show, designer Pierpaolo Piccioli designed his own shade of the camp color with Pantone, naming it “Pink PP.”

At Valentino’s haute couture fall 2022 show in Rome, a star-studded front row sat in unison in Pink PP.

Florence Pugh in a sheer Valentino dress that went viral. - Credit: Vittorio Zunino Celotto/Getty Images

Florence Pugh in a sheer Valentino dress that went viral. – Credit: Vittorio Zunino Celotto/Getty Images

Vittorio Zunino Celotto/Getty Images

Anne Hathaway was in sky high platforms; Ariana DeBose wore a matching minidress with block heels, while Florence Pugh’s was in a sheer dress that went viral

“Pink has been given an updated fashion edge, and any bimbo connotations are very much in the past,” said Heather Gramston, head of womenswear at Browns in London. 

“Social media and celebrity

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Everything you need to embrace the “Barbiecore” fashion trend

What is the “Barbiecore” fashion trend?

It’s a Barbie world, and we’re just living in it. But thanks to the hot pink summer trend, anyone can be a Barbie girl. From the Valentino show at fashion week to social media, the “Barbiecore” fashion trend is taking over, evident by the domination of plastic hair clips and sky-high pink pumps. While the pink aesthetic has been around for a while, it’s no coincidence that this resurgence corresponds with the upcoming Barbie movie set to release in 2023. Whatever the reason, it looks like “Barbiecore” is here to stay. So, if you’re ready to party with Barbie, here’s everything you need to embrace the “Barbiecore” fashion trend. 

Everything to know about “Barbiecore”

The inspiration behind “Barbiecore”

“Barbiecore” is a fashion trend inspired by the nostalgic Mattel doll, Barbie. It’s all about pink — bubble gum pink, millennium pink, and most importantly, hot pink. The aesthetic also borrows elements from the ’80s, including jelly shoes, dramatic earrings, bright colors and sky-high pumps. The timing is also not a coincidence, as it’s hitting its stride during the filming of the new Barbie live-action film coming out in 2023. So, while “Barbiecore” has been a fashion trend for years, it’s definitely the “it” trend of summer 2022.

How to wear the “Barbiecore” trend

  • Hot pink accessories or nails: For a subtle aesthetic, pick accessories in that iconic hot pink. Geometric earrings, a bag with chain straps or hot pink nails are a great introduction to the trend.
  • Matching sets: The hottest way to wear “Barbiecore” is as a matching hot pink set, such as a blazer and pants or a tank top and a skirt in identical shades.
  • Disco barbie: Shiny or holographic fabrics in pink shades are popular choices. 
  • Neon accents and
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