This year the Swedish clothing brand is working with the iconic and daring French fashion house Mugler.
‘H&M’s history of designer collaborations is legendary and pioneering. For nearly two decades, H&M has been democratising high fashion by offering global audiences the change to own special pieces of high-end designer jewellery,’ H&M revealed in a short and mysterious press release.
The brand’s annual collaborations have become something of a major fashion event in recent years, so to help you prepare for your shot at buying a slice of high fashion history at a fraction of the price, here’s everything you need to know about the H&M X Mugler collaboration…
When will the H&M X Mugler collection drop?
According to H&M, the collection will drop in spring 2023.
A swift Google search tells us that the beginning of spring is March 20, so let’s say, we have about a month until it’s go time.
How do I shop the H&M X Mugler collection?
The collection will be available online at hm.com and in selected stores.
From past collaborations we know huge queues can form outside the physical stores on the day collections ‘drop’, so we like to peruse them from the comfort of our own laptop or phone.
H&M typically also releases a first glimpse of its designer collaborations ahead of schedule, so you can prep exactly what you want to shop, instead of panic buying everything in sight.
What will the H&M X Mugler collection be like?
‘The Mugler H&M collection, crafted under the direction of Mugler’s Creative Director Casey Cadwallader, will encapsulate the unique and vibrant spirit of Mugler,’ is the only official word we have on what the collection will include.
However, looking at Mugler’s most iconic moments, and the brand’s recent resurgence in popularity under Cadwallader, we can have a good guess at what it might include.
Historically, Mugler designs have a touch of the surreal and theatric – think Cardi B in the archival 1995 ‘Birth Of Venus’ dress at the 2019 Grammys, the car-themed 1989 ‘Buick’ collection, or Kim Kardashian’s 2019 ‘wet-look’ Met Gala dress. We’re therefore sure to see an element of corsetry with showy flair and exaggerated proportions in the forthcoming H&M collab.
More recently, under Cadwallader’s Creative Direction, we have seen an embrace of the bodycon, particularly mesh and cut-out catsuits beloved by Dua Lipa, Chloë Sevigny and Kylie Jenner. It seems fairly safe to predict this collection will have its fair share of sheer, skintight pieces.
Who was Thierry Mugler?
French founder and designer Thierry Mugler (born 1948) launched his eponymous brand in 1973 and quickly gained notoriety for his bold-shouldered, playful designs. Over the next three decades the brand went from strength to strength, and was adored by the likes of Naomi Campbell and Grace Jones, and famously worn by Demi Moore in the 1993 hit Indecent Proposal.
Sadly, he shuttered the ready-to-wear arm of the brand in 2003 and stepped away from fashion, though the company, and his famous perfume, continued on without him.
Mugler himself did, thankfully, return to fashion after working with Beyoncé for the costumes on her 2009 tour ‘I Am…World Tour’. In 2019 he worked under the ‘House of Mugler’ name to create Kim Kardashian’s 2019 camp Met Gala look.
Sadly, the designer passed away aged 73 in January 2022, leaving an unforgettable legacy among the fashion industry and beyond.
What other H&M designer collaborations have there been?
Always offering up high-end designs at a much lower price point, the H&M collaborations are a fashion favourite for a reason.
We will continue to update this article as more information comes in.
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