An international jewelry design showcase at London jewelry gallery Tomfoolery, is putting alternative bridal jewelry from a host of international designers and artists in the spotlight. Gallery Director Laura Kay is taking a more inclusive stance for the selling exhibition this year, which was previously known as alt.BRIDE and has now been rebranded as Love Ring, featuring jewels that everyone can wear as an expression of love.
Kay started the showcase in 2014, when she identified a gap in the market for “unique and sculptural engagement rings”. In the intervening nine years, the event has evolved with societal attitudes to love, and how we celebrate it.
“We wanted to fully represent love in all its glorious forms,” says Kay, “and acknowledge the many different ways in which we can joyously express love outside of a wedding ceremony, for ourselves, our family, friends or a partner. Love Ring is the definitive destination for all people who want to celebrate their love through individual style.”
Set up by Nicki and Peter Kay in 1994, as a contemporary fine and costume jewelry gallery, Tomfoolery is one of the London design scene’s hidden gems. Today, the team focuses on artistry and craftsmanship in an eclectic selection by jewelry designers from around the world.
Highlights at the showcase include Brooke Gregson’s recent explorations of enamel and engraving, and the opal Monolith by WWAKE, an exploration of the beauty of the brand’s signature stone. Ruth Tomlinson, who has recently seen her work introduced into the V&A Museum collection, is showing her perfect balanced gemstone and diamond cluster rings, while Alice Clarke’s elaborate stacks channel gothic, nature-inspired style.
London-based designer Ellis Mhairi Cameron, whose work is rooted in the archeology and history of her native Scotland, has chosen Love Ring to launch her new lab-grown diamond collection. As an artist who embraces imperfection and irregularity, she proves that lab-grown diamonds can complement a more organic approach to design.
Elsewhere, is Susannah King, a young goldsmith whose rainbow jewels have already won her a cult Instagram following as an alternative approach to adornment. After several years creating one-of-a-kind pieces, King’s debut collection is on show as a gallery exclusive; a medley of colored stones inspired by her gemologist mother and master goldsmith father.
Participating designers include Adel Chefridi, Alice Clarke, Alison Macleod, Ami Pepper, Art Echo, Artëmer, Brooke Gregson, Ciara Bowles, Claire Macfarlane, Diana Mitchell, Ella Stern, Ellis Mhairi Cameron, Emily Nixon, Franny E, Issy White, Kika Alvarenga, Margaux Clavel, Maria Manola, Mia Chicco, Millie Savage, Momocreatura, Ruth Tomlinson, Shimara Carlow, Susannah King and WWAKE. The breadth of style on offer proves that today, far from traditional jewelry outlets, there is truly something for everyone, whatever the love they choose to celebrate.
Love Ring is online and at Tomfoolery London until June 17, 2023.
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