Day: <span>February 15, 2024</span>
Day: February 15, 2024

More men are wearing engagement rings. The market is figuring it out.

By Brennan DohertyFeatures correspondent

Alamy Several celebrities, including Canadian singer Michael Bublé, have begun wearing men's engagement rings, propelling the trend (Credit: Alamy)Alamy
Several celebrities, including Canadian singer Michael Bublé, have begun wearing men’s engagement rings, propelling the trend (Credit: Alamy)

A symbol long worn by women, engagement rings are becoming increasingly appealing to men.

Last April, on a secluded beach overlooking Toronto, I slipped an engagement ring on my girlfriend’s finger. Then she did something relatively unusual for a twenty-something North American couple: she put a ring on mine.

My engagement ring is a 2mm-wide circle of white gold to match my fiancée’s band. Going without one felt strange to me. For many people, a ring has traditionally been a sign a woman was “taken” by a man. But I think of our relationship as an equal partnership – the traditional approach didn’t quite fit.

Engagement rings for men are a common practice in several countries, including Chile, Sweden and Brazil, where the jewellery traditionally doubles as the wedding ring. But in much of the Western world, only women receive engagement rings. That’s changing.

For the past several years, in the absence of a men-focused engagement ring market, some men have traditional wedding bands instead, says Yagmur Telaferli, head of brand communications and content at New York-based jeweller Eternate. However, now, companies of all sizes are getting wise to the demand, introducing collections of engagement rings specifically for men.

Eternate launched its own line in January. Additionally, many major brands serving global markets – including Tiffany & Co and Brilliant Earth – have introduced men-centric designs, often with thicker bands and more discreetly placed diamonds than their feminine counterparts. Like rings for women, they can run into the thousands of dollars.

Courtesy of Tiffany & Co Global fine jewellery company Tiffany & Co launched a line of men's engagement rings in 2021, with price tags climbing into the six figures (Credit: Courtesy of Tiffany & Co)Courtesy of Tiffany & Co
Global fine jewellery company Tiffany & Co launched a line of men’s engagement rings in 2021,
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